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About
Bulk Order
Culture Shift Tour
I BELIEVE IN YOU
Small acts of kindness,
big waves of impact.
On a mission to positively impact one billion people
A revolutionary bracelet &
A revolutionary bracelet &
mobile app concept
mobile app concept
A revolutionary
bracelet & mobile app
concept
Kindness you can wear, belief you can share.
minimalist black (2 pack)
$25.00
just a kid with a vision (2 pack)
$25.00
retro (2 pack)
$25.00
languages (2 pack)
$25.00
frowning flowers (2 pack)
$25.00
maroon polkadot (2 pack)
$25.00
tropical (2 pack)
$25.00
x's add up (2 pack)
$25.00
a simple bracelet, reimagined.
a simple bracelet, reimagined.
A simple bracelet,
reimagined.
Wear it to promote self-belief, share it to inspire others, then follow the journey of your bracelet around the world with real-time stats inside our mobile app. For the first time ever... Impact just became measurable.
works
works
One Bracelet, Endless Impact.
connect your bracelet
Scan the QR code to download the IBIY app. Tap your phone to the bracelet to link it to your profile and unlock its journey.
Share Your Moment
Document your story when receiving a bracelet—capture a photo, video, or message and add it to the app before passing it on.
Watch Kindness Travel
Track the bracelet’s journey in real time as it moves from person to person, creating a ripple effect of positivity.
For the first time ever, your impact just became measurable. How cool is that?
wear one. share one.
wear one. share one.
the
bracelets
Our bracelets are meant to be worn until you’re inspired to give it away, creating a ripple effect of kindness and belief in others.
Fashionable
Unique and fashionable bracelet designs for any look, style, outfit, or occasion.
Functional
Wear it as a bracelet, anklet, or hair tie. Heck some people even use them as a money clip or keychain.
Mission Driven
A percentage of every purchase goes to support one of our incredible non profit partners.
NFC Technology
One tap connectivity to the IBIY mobile app. Measure your impact with real time stats & notifications.
Reversible
Feel like switching it up? Just flip your bracelet around to change the vibe at any time.
Waterproof
Whether you go for a swim, take a shower, or dive to the bottom of the ocean, your bracelet is good to go.
it's simple, fast & easy
it's simple, fast & easy
to get started
to get started
It's simple, fast & easy
to get started
Here's a quick video breaking down the app
Download the IBIY mobile app
Our mobile app captures the unique journey of each bracelet as it travels from person to person around the world.
See everywhere your bracelet has been, and everywhere it goes after you give it away.
DOWNLOAD FOR
the beginning
the beginning
of a movement
of a movement
the beginning of
the movement
In 2017, CEO Braxton Kilgo stood before 1,200 middle school students with a simple yet powerful message: I believe in you. He handed out stickers carrying those words, encouraging students to pay it forward. What happened next was unexpected—the stickers went viral, igniting a ripple of kindness throughout the school and beyond.
Seeing the impact, Braxton turned the idea into something even more meaningful: bracelets designed to be worn until the perfect moment to pass them on arrived.
shop the wave two collection
shop the wave two collection
shop the
wave two collection
maroon polkadot (2 pack)
DESIGN
tropical (2 pack)
DESIGN
x's add up (2 pack)
DESIGN
the world is more depressed, divided
and disconnected than ever before
Depressed
300 million
people across 27 countries think their society is divided.
Divided
76%
of people across 27 countries think their society is divided.
Disconnected
58%
of Americans feel alone and unsupported.
See what other
#WaveMakers are saying.
Join thousands of people around the world who are tracking kindness in real time.
"I was given a bracelet years ago, and I still wear it! Super excited for these new designs, and to continue spreading the message."
Bendixon
@officialbendixon
"No words needed other than the ones on the bracelet"
Weston Richey
@westonrichey
"Love love love looooove these bracelets and this movement!"
Morgan Feingold
@morganjf19
"After some conversation with an old friend, I took my bracelet off my wrist, told him I believed in him, and gave it to him. He began to tear up and told me that he tried taking his own life about two weeks ago, and that this bracelet may have just saved him. So blessed for this product and movement, it's truly saving lives."
Tyson Kop
@tysonkop94
"Keep this movement going!"
Jacob Britton
@_jacobbritton
"I was given a bracelet years ago, and I still wear it! Super excited for these new designs, and to continue spreading the message."
Bendixon
@officialbendixon
"No words needed other than the ones on the bracelet"
Weston Richey
@westonrichey
"Love love love looooove these bracelets and this movement!"
Morgan Feingold
@morganjf19
"After some conversation with an old friend, I took my bracelet off my wrist, told him I believed in him, and gave it to him. He began to tear up and told me that he tried taking his own life about two weeks ago, and that this bracelet may have just saved him. So blessed for this product and movement, it's truly saving lives."
Tyson Kop
@tysonkop94
"Keep this movement going!"
Jacob Britton
@_jacobbritton
the culture shift tour
the culture shift tour
the culture shift tour
IBIY's youth impact initiative, The Culture Shift Tour. When the Culture Shift Tour comes to your school, it’s not just another assembly—it’s the beginning of a transformation. Here’s what to expect:
Staff Breakout session
Jared then takes the students' ideas to a staff session, where he works with teachers and administrators to turn these concepts into a practical, step-by-step plan.
keynote Presentation
Jared’s keynote highlights student-led ideas, tackling mental health, purpose, and social media. Featuring past Culture Shift students who’ve launched real initiatives, it inspires action through peer-driven success stories.
Student Leadership Breakout
After the keynote, Jared hosts a breakout session with hand-selected student leaders. These students will brainstorm challenges and solutions specific to their school, creating a movement that’s truly their own.
community Involvement
The transformation doesn’t stop at the school level. Jared leads a community night, presenting the top student ideas to parents and community members, ensuring everyone is on board with the culture shift.
IBIY BRACELETS
Students Bracelets – Each student personalizes their bracelet by uploading a message of encouragement or their own story, creating a meaningful connection.
Staff Breakout session
Jared then takes the students' ideas to a staff session, where he works with teachers and administrators to turn these concepts into a practical, step-by-step plan.
keynote Presentation
Jared’s keynote highlights student-led ideas, tackling mental health, purpose, and social media. Featuring past Culture Shift students who’ve launched real initiatives, it inspires action through peer-driven success stories.
Student Leadership Breakout
After the keynote, Jared hosts a breakout session with hand-selected student leaders. These students will brainstorm challenges and solutions specific to their school, creating a movement that’s truly their own.
community Involvement
The transformation doesn’t stop at the school level. Jared leads a community night, presenting the top student ideas to parents and community members, ensuring everyone is on board with the culture shift.
IBIY BRACELETS
Students Bracelets – Each student personalizes their bracelet by uploading a message of encouragement or their own story, creating a meaningful connection.
THE IBIY CONCEPT
IN ACTION
got questions?
we’ve got answers.
Tell me more about the concept
I Believe In You is a movement that was created to encourage & facilitate small acts of kindness on a global scale through our bracelets & mobile app. The world needs kindness, love and unity now more than ever, and we're here to lead that charge from the front. Our bracelets are meant to be worn until you're inspired to give them away to someone to let them know you believe in them. Our mobile app allows you to connect your bracelet, upload content to the bracelet (like instagram), and then follow the journey of your bracelet around the world inside the mobile app once you've given it away.
when will i receive my bracelets?
The Wave Two Collection bracelets will be shipped within 2-3 days of placing an order. You'll be one of the first individuals to join the world's biggest wave of kindness <3
when do i get access to the mobile app?
Our app is in Beta mode but you can download the app directly in the Apple app store or Google Play store by searching "IBIY". We will also be sending you plenty of email updates & instructions as well once your order has been placed.
are the bracelets waterproof?
Yes absolutely! We don’t recommend sitting at the bottom of the ocean or anything too crazy, but your bracelets will remain functional with most other water-based activities. Feel free to keep your bracelet on for showers, swimming, etc and you won’t have any problems at all.
do the bracelets track me?
Nope! Our bracelets have zero tracking capabilities. All bracelets have an NFC tag inside the patch of the bracelet, which only allows for connectivity to our mobile app. When you post content inside our mobile app, your general location (city) will be tagged in the post if you allow those permissions in your settings. This allows you to see the incredible journey of your bracelet as it travels to different cities & countries around the world <3
the world’s biggest
wave of kindness
By sharing a bracelet with someone to let them know you believe in them, you can make their day a little brighter, empower them to pursue a dream, or potentially even save their life.